Comcast had been voted the “worst company in America” by a nationwide poll. Yet, it was about to launch an all-new network that would deliver innovative communication and entertainment services. How can we position this launch for success?
We developed a completely new consumer-facing brand – Xfinity – with a future-forward name and brand promise around delivering infinite possibilities. Today, Xfinity is ranked the best cable internet provider according to U.S. News & World Report.