Our global leadership team has the expertise to guide you through every step of your brand's journey into other markets.

YAO YAO | CO-FOUNDER

YAO YAO
CO-FOUNDER

Yao is a seasoned marketing professional and has held senior brand management and marketing roles in global Fortune 500 companies. Having lived and worked in both China and the U.S, Yao is uniquely positioned to help Chinese companies navigate the complexities and cultural intricacies of international branding and marketing. Yao’s fluency in English and Mandarin further strengthens her ability to foster genuine connections and create impactful solutions. Yao holds an MBA in Marketing from Southern Methodist University.

ANTHONY MITCHELL | CO-FOUNDER

ANTHONY MITCHELL
CO-FOUNDER

Anthony has more than twenty years of experience in brand building worldwide in the US, Europe, Middle East and Latin America. He has held executive brand positions at top global companies including Google, AT&T and Marriott. Anthony was previously a Senior Brand Strategist for the NY-based consulting firm Siegel+Gale, where he engaged global clients to solve diverse branding challenges, including brand positioning, messaging, naming and architecture. He holds an MBA in Marketing from Columbia and a BA in Economics from Brown.

SAUL TORRES | CHIEF CREATIVE OFFICER

SAUL TORRES
CHIEF CREATIVE OFFICER

As a creative leader and executive, Saul has helped elevate brands such as AT&T, Disney, HP, 7-Eleven, Hilton, Barclays, IBM, Comedy Central, American Airlines, and Pfizer, among others. With a masters in visual communications, he’s also guided university students as a professor of branding, design, and art direction. He has earned recognition from 50+ creative competitions and exhibits including The Clio Awards, The Art Directors Club International Exhibition and the permanent collection of the Library of Congress.

JOHN McCUE | SENIOR VICE PRESIDENT, MARKETING

JOHN McCUE
SENIOR VICE PRESIDENT, MARKETING

John is a highly accomplished product marketer and brand storyteller with more than 25 years of experience growing new and established global brands through a strategic combination of brand marketing, innovative product assortments, integrated omni-channel strategy and dynamic consumer engagement. John’s career includes roles with LVMH, L’Oreal, Estee Lauder Companies and CVS, among others. John holds an MBA degree from Cornell University and a BA in English Language and Literature from Yale University.

Our team has also received global recognition for its creative accomplishments

1. Clio Awards, a global advertising competition

2. The Art Directors’ Club International Exhibition

3. Graphis global design competitions

4. International Association of Business Communicators

5. Permanent Collection of The Library of Congress (USA)

6. General Motors’ global product naming competition

The Dynabridge Process:
How We Connect Your Brand to the World

Based on decades of experience with brands of all sizes, this approach has consistently led to measurable results and satisfied customers.

3. DEVELOP

We develop key brand and marketing elements: 
a compelling name, visual identity, messaging and more.

1. DISCOVER

We study the product, analyze the competitors, and dig deep into consumer preferences and cultural trends.

4. DEPLOY

We identify the tactics to introduce the brand for maximum impact and launch in target markets.

2. DEFINE

We define the the brand positioning, which provides the strategic framework for all brand communication.

5. DOMINATE

We implement an ongoing marketing strategy to engage target audiences and drive sustained growth.

Based on decades of experience with brands of all sizes, this approach has consistently led to measurable results and satisfied customers.

1. DISCOVER

We study the product, analyze the competitors, and dig deep into consumer preferences and cultural trends.

2. DEFINE

We define the the brand positioning, which provides the strategic framework for all brand communication.

3. DEVELOP

We develop key brand and marketing elements: 
a compelling name, visual identity, messaging and more.

4. DEPLOY

We identify the tactics to introduce the brand for maximum impact and launch in target markets.

5. DOMINATE

We implement an ongoing marketing strategy to engage target audiences and drive sustained growth.