The client was introducing a new, healthy vegetable juice that would compete with established brands such as V8. We were asked to create the positioning, name and identity for this new, all-natural beverage.
We honed in on the drink’s unique flavor profile – it tasted a bit like gazpacho soup – to create the new Spacho brand. Later that year, Spacho would go on to win BevNET’s New Beverage Brand of the Year award by a panel of industry experts.