With scattered messaging, inconsistent branding, and a fragmented customer experience, SEESII’s tools were lost in a sea of competitors. How could we transform this collection of products into a cohesive brand that empowers DIY enthusiasts?
We created an empowering brand platform around “Yes. You Can.” and developed a bold new visual identity that celebrates the potential in every DIYer. The transformed brand now inspires people to tackle projects with creativity and confidence.
