Pepsico owns familiar snack brands such as Cheetos, Lays, and Fritos. Unfortunately, their sales of these products to restaurants had not seen significant growth in several quarters. An opportunity to promote bulk sales was identified.
To better equip Pepsico salespeople in the field, a client presentation was developed as a “party in a box,” featured product sampling, and incorporated a fun, high-energy theme. In the first 6 months, the company saw an 18% increase in bulk sales.
