Once just a local player, Qatar Telecom (Q-Tel) expanded into countries across the Middle East, North Africa, the Indian Subcontinent, and Southeast Asia. How do we take a small, local player and turn it into a powerful, world-class brand?
We refined their generic positioning, explored thousands of new names, and created Ooredoo (“I want” in Arabic), a compelling brand centered on hope and aspiration. Today, Ooredoo is ranked the second most valuable brand in Qatar and a Top 50 telecom worldwide.