Our client was launching a premium line of baby care products in the Middle East and needed a brand positioning, name and visual identity. How do we create a new, unique brand that is compelling and differentiated from the market leader – J&J?
We leveraged key consumer insights to create Chatella. Because these products were formulated and tested in Switzerland, we focused the identity on this Swiss link, which resonated with target audiences and was completely distinct from other brands in the market.