As one of the largest entertainment, media, and technology companies in the world, AT&T had a need to extend their 150-year old brand to different parts of the globe. The goal was to maintain the integrity of the parent brand while doing this.
Branding for AT&T Mexico included a mix of culture-inspired designs and new partnerships. AT&T Business featured expressive typography. For AT&T Foundry, a global network of innovation centers, a unique visual identity included the launch of the Mexico City location.